Build and send your first campaign

A campaign is a one-off email to a list of contacts. Here's how to create and send one.

Create the campaign

Go to Campaigns → New. Give it a name (just for you), then fill in:

• Subject line — the single biggest driver of opens. Keep it short and specific.
• Preview text — the snippet inboxes show after the subject.
• From name and address — defaults to your verified sending domain.

Design the email

Use the editor to write and style your email. You can start from a template, or describe what you want and let Mailee's AI draft it in your brand voice — then edit to taste. Personalise with merge tags like {{firstName}} so each recipient sees their own name.

Choose your audience

Pick one or more lists, or a segment if you want to target by behaviour or attributes — see Segment your audience. Mailee automatically excludes anyone who has unsubscribed or bounced.

Preview and test

Always send a test email to yourself first. Check it on desktop and mobile, click every link, and read it once more for typos.

Send or schedule

When you're happy, send now — or schedule it for later. After it goes out, watch opens, clicks, and bounces under Reports in real time.

Tip: send to your most engaged contacts a little earlier than the rest. Strong early opens signal inboxes that your mail is wanted.