Segment your audience with AI

Sending the same email to everyone is the fastest way to train people to ignore you. Segmentation — sending the right message to the right people — lifts opens, clicks, and revenue while keeping your list healthy.

What a segment is

A segment is a live filter over your contacts. Where a list is a fixed group, a segment updates automatically as contacts match its rules — so "active contacts tagged vip" always reflects who qualifies right now.

Build a segment

In Lists → Smart list (or when choosing a campaign audience), combine conditions on:

• Tags — vip, trial, lapsed
• Attributes — custom fields such as plan, city, or signup date
• Behaviour — opened or clicked a recent campaign, or didn't

Conditions stack with and / or, so you can be as broad or as precise as you like.

Describe it in plain language

Instead of building rules by hand, you can describe the audience you want — "customers in South Africa who haven't opened an email in 60 days" — and Mailee's AI turns it into a segment for you. Review the rules it generates, adjust if needed, and save.

Good segments to start with

• Recently engaged — opened or clicked in the last 30 days. Your warmest audience.
• New contacts — signed up in the last week. Perfect for a welcome message.
• At risk — no opens in 60+ days. Try a re-engagement email before removing them.

Tip: the smaller and more relevant the segment, the better it performs — and the more it protects your sender reputation.